I recently switched from originating content to promoting the content I already have. I’m targeting three areas with my promotional efforts: sale of my wife’s over 100 Kindle e-books, sale of my online video training courses and directing traffic to my blog.
In this post, I outline my most recent promotional efforts.
Amazon Kindle E-book Promotion
I’ve published well over 100 e-books written by my wife, Melanie Jackson. I use three techniques to promote her books 2-3 times per week.
Amazon Free and Countdown Promotions: By entering my wife’s books into the KDP select program, I can run free and discount book promotions on Amazon. I run such promotions weekly feature a different book series each week. I like to make the first book in a series free and the rest of the book $0.99.
My Wife’s Mailing List: I advertise my wife’s book promotions to her mailing list of over 500 readers at least twice a week. This generates the bulk of her book sales.
Facebook Book Group Promotion: I searched Facebook for groups about “book promotion” and promote my book sales multiple times per week.
Udemy Online Video Training Course Promotion
I have approximately 30 training videos that I market on a daily basis.
Udemy Discount Promotions: I discount multiple courses per week to $9.99 using Udemy discount coupons.
Udemy Promotional Announcements: Udemy provides their own internal email communications network that I use to promote my discount courses multiple times a week.
My Mailing List: I promote my discount courses to my mailing list of over 120 members.
Facebook Udemy Course Group Promotion: I searched Facebook for groups about “Udemy discount” and promote my course sales multiple time per week.
Directing Traffic to My Blog
I now have over 100 posts on my blog and I’ve loaded it with advertising banners. All that’s left to do is direct traffic to my blog.
Post Daily: I try to post at least once per day to keep fresh content flowing.
Organic Traffic with Yoast SEO: I perform SEO on my posts using the Yoast SEO WordPress plugin attempting to generate organic Google search traffic.
Buying Traffic: I bought visits from 2,000 readers per day from a website traffic vendor.
I’ll see you in the classroom,